While often ignored, apps as a whole have shaped Smartphone hardware more than most people would give them credit for. Interestingly enough, according to a recent report by Flurry despite the prevalence of larger screens the only category to record a negative growth in app usage in the past year was mobile gaming. So with mobile games predicted to take over other forms of gaming by 2019, is a lower user session count something that game developers will have to keep in mind?
App Usage Soars Across Personalization Media & Productivity Categories
News and Magazines:
As time spent on smartphones peaked, people found themselves consuming all sorts of information from their apps and neglecting other forms of media. A whopping growth of 135% in 2015 signals a change in the medium people use to consume infotainment.
In comparison, in 2014, only 20% of the 76% growth came from new users and numbers were, even more, dismal in 2013, where old users contributed only 10% to the 104% growth. Let us now shift our focus to the top categories individually.
Productivity Apps:
As the mobile operating systems have matured they have become increasingly capable of handling complex business and productivity-oriented tasks. Spurred on by a growth rate of 125%, these apps have ostensibly given tablets a new life by marketing them as productivity oriented devices.
Lifestyle and Shopping
Shoppers have been moving away from traditional outlets to app-based shopping for a while now. Following up the massive 174% growth of 2014, e-commerce does excellently this year as well with 81% growth. Shopping apps have accounted for nearly 33% of all US online commerce and nearly 40% on a global basis.
Personalization Apps
Apps that provide various levels of personalization have skyrocketed in popularity gaining as much as 332% in 2015. The major gainers in this category were keyboards especially those with an abundance of emojis as people found a new fun way to communicate with friends and family via these little images.
How big a role has the hardware of the Smartphone played in all of these? While we did go into a very in-depth analysis of that very question before, it was focused specifically on the shopping and e-commerce sector.
Source: http://goo.gl/FvDW2U
App Usage Soars Across Personalization Media & Productivity Categories
News and Magazines:
As time spent on smartphones peaked, people found themselves consuming all sorts of information from their apps and neglecting other forms of media. A whopping growth of 135% in 2015 signals a change in the medium people use to consume infotainment.
In comparison, in 2014, only 20% of the 76% growth came from new users and numbers were, even more, dismal in 2013, where old users contributed only 10% to the 104% growth. Let us now shift our focus to the top categories individually.
Productivity Apps:
As the mobile operating systems have matured they have become increasingly capable of handling complex business and productivity-oriented tasks. Spurred on by a growth rate of 125%, these apps have ostensibly given tablets a new life by marketing them as productivity oriented devices.
Lifestyle and Shopping
Shoppers have been moving away from traditional outlets to app-based shopping for a while now. Following up the massive 174% growth of 2014, e-commerce does excellently this year as well with 81% growth. Shopping apps have accounted for nearly 33% of all US online commerce and nearly 40% on a global basis.
Personalization Apps
Apps that provide various levels of personalization have skyrocketed in popularity gaining as much as 332% in 2015. The major gainers in this category were keyboards especially those with an abundance of emojis as people found a new fun way to communicate with friends and family via these little images.
How big a role has the hardware of the Smartphone played in all of these? While we did go into a very in-depth analysis of that very question before, it was focused specifically on the shopping and e-commerce sector.
Source: http://goo.gl/FvDW2U
No comments:
Post a Comment