Flipkart is not going completely app-only. It has reintroduced a mobile web
option - something it had discontinued in March.
The new mobile web application, however, is an extremely light version, and provides an app-like experience. Called Flipkart Lite, it is designed for those who do not want to install apps - for reasons like low storage capacity on the phone - and to allow customers to use Flipkart straight from links on other websites and social media.
The new mobile web application, however, is an extremely light version, and provides an app-like experience. Called Flipkart Lite, it is designed for those who do not want to install apps - for reasons like low storage capacity on the phone - and to allow customers to use Flipkart straight from links on other websites and social media.
Flipkart
Lite does not require any dedicated disk storage space and customers can
experience one-touch home screen icon installation (instead of using the
browser icon, you can simply use the Flipkart icon). It uses significantly less
wireless data than apps. Webpages are rendered at 60 frames per second to
ensure smooth scrolling and animations.
Some
70% of Flipkart's traffic now comes from mobile. "The number of
transactions we see on mobile is increasing. If somebody comes to us through a
link, there is no reason why we shouldn't be able to give them an app-like
experience," Ranjan said.
Source: http://goo.gl/K5eoek
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